Tiger of Sweden’s history started in 1903 in Uddevalla, a small town on the West coast of Sweden. The brand’s foundation is based on a strong ready to wear suiting collection drawing on solid tailoring skills refined for over 100 years.
In 1993 the brand was repositioned with a clear vision of “taking the suit out of the bank into the street”. Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international design brand, including men’s, women’s and jeans collections with a wide range of shoes and accessories.
The womenswear collection was established in 1997, followed closely by the Tiger Jeans sub brand in 2000.
The brand constantly challenges the fashion scene and is positioned as a high attitude brand in the affordable luxury segment. Tiger of Sweden attracts a creative citizen, who moves effortlessly and in style between different cosmopolitan environments, an independent individual that loves the clean, well fitted tailored cut, with high quality and modern Scandinavian attitude.
Tiger of Sweden breathes “a different cut” – a symbol for different mindset that implies a constant ongoing development, both design-wise and intellectually. The unexpected combinations of silhouette, cuts, materials and details have given the brand its unique position.
Tiger of Sweden works in close collaboration with the best fabric mills available, developing its own fabric designs that create the brand’s uniqueness. Combining materials with a clean cut based on craftsmanship creates the unique and beloved Tiger fit, whether it is a suit, blazer or a pair of jeans.
Tiger of Sweden can be found in over 3 continents and 25 countries worldwide.
Brandgroup International is the exclusive distributor of Tiger of Sweden in South Africa. The first concept store was opened in 2009.
Day Birger et Mikkelsen, a Danish brand for women founded by Keld Mikkelsen, is a luxurious mix of modern classics, embellished details, exquisite craftsmanship and inventive elements. A selection of essentials and eveningwear – with a contemporary take on everyday couture.
The Day brand is defined by modern, classic and ethnic designs, expressed in a sexy, stylish way. As Keld describes it, “Day Birger et Mikkelsen is a fusion between near and far. Local and global. The sophistication of a jet setter mixed with the free spirit of a modern gypsy.”
Day Birger et Mikkelsen has four lines: Day Women Main Line, 2ND Day, ET and Day Home.
The Day Birger et Mikkelsen Women’s Main Line is a modern, classic, ethnic look full of intriguing contrasts, in a sexy, stylish expression. From exotic influences, vintage styles, tailoring inspired by men’s styling to inventive silhouettes – Day’s timeless designs appeal to the creative spirit of metropolitan bohemians everywhere.
2ND Day is a progressive diffusion line of Day Birger et Mikkelsen, standing on a foundation of leather, tailoring and denim with excellent fit and quality. 2ND Day’s raw elegance builds on a clean and arty aesthetic: the collections are contemporary and daring.
Day Home is daily couture for your home. Marianne Brandi is the creative spirit and head of design behind Day Home, the interior and lifestyle collection from Day Birger et Mikkelsen. It is a line of warm and inviting objects to adorn your home. The line is inspired by travels to Morocco, India, Africa, China, Indonesia and the Caribbean. Styled with a minimalistic and Scandinavian touch.
Since opening their doors in 1997, Day Birger et Mikkelsen has become a global design-driven company in over a thousand points of sales in shops in 25 countries around the world.
Brandgroup International is the exclusive distributor of Day Birger et Mikkelsen in South Africa. The first concept store was opened in 2014.
A luxury French label with British influences, dressing couples in fresh vintage inspired looks tailored on Saville row
The Kooples was founded in Paris in 2008 by three French brothers: Alexandre, Laurent and Raphael Elicha.
The Kooples consists of menswear and womenswear mainline, and a sports line for both sexes.
The brand is part vintage, rock n roll and punk inspired with honest English tailoring running through its core. The brand focuses on reworking traditional tailored menswear into urban clothing for both men and women. The Kooples aim to dress couples, with its unisex feel, couples can borrow from each other.
With authentic couples heading up their campaigns, aging between 25 to 60, the brand appeals to all ages and styles.
In 2012, the creators decided to launch a second brand titled The Kooples SPORT, which compliments the tailored line with a preppy, casual and modish style. The Kooples have launched over 300 points of sale globally in the last 5 years and opened nearly 70 points of sale with wholesale partners.
Brandgroup International is the exclusive distributor of The Kooples in South Africa. The first concept store is open in 2016.